If you run an e-commerce brand, you already know competitor pricing matters. What you might not know is exactly how much you're losing by not tracking it systematically - and how simple it can be to fix.
The problem most brand owners live with
Ask any e-commerce brand owner how they track competitor prices and you'll hear a variation of the same answer: spreadsheets, browser bookmarks, screenshots, occasional manual checks, and a feeling that they're always a few days behind.
That lag is expensive. A competitor drops their price on a Friday afternoon. You find out Monday morning when your weekend conversion rate is already down. A competitor goes out of stock on a top SKU Wednesday. You had inventory and could have pushed hard on ads - but you never knew the window was open.
These aren't rare edge cases. They happen every week to brands without systematic price monitoring.
What TrueExtract actually is
TrueExtract is a competitor price intelligence for e-commerce brands. You tell us which products you sell and which competitors you want to track. We monitor prices, stock status, flash sales, and promotions - then send you a clear, structured report that tells you not just the numbers, but what they mean.
It's not a dashboard. It's not a SaaS tool with a 14-day trial. It's a report delivered to your inbox at whatever frequency works for you - daily, weekly, or monthly.
Problem 1 - You find out about price changes too late
Most brands check competitor prices once a week at best. The average lag between a competitor price change and you finding out is three to four days. For a 48-hour flash sale, that means you'll miss it entirely - every time.
TrueExtract tracks prices on whatever schedule you need. Daily monitoring means you know about price changes within 24 hours. You can respond before the damage is done - not after the sale is over.
Problem 2 - You don't know where your prices actually sit
Knowing a competitor's price isn't enough. You need to know how your price compares across your whole catalogue, at the product level, against multiple competitors simultaneously.
TrueExtract does product-to-product matched comparison. Every SKU in your report shows exactly where you sit - above market, below market, or matched - with the context to understand why it matters for that specific product.
Problem 3 - Raw numbers don't tell you what to do
A price drop could mean a permanent repositioning, a clearance push, a flash sale, or a promotional test. Each one requires a completely different response. If you just see the number - "$110 vs your $120" - you don't know whether to match it, ignore it, or capitalize on it.
TrueExtract reports include business context alongside every data point. We flag flash sales as temporary events, clearance as stock flushes, and permanent drops as strategic repositioning. You get the story, not just the number.
Problem 4 - You miss competitor stock gaps
When a competitor goes out of stock on a product you also sell, demand doesn't disappear - it redirects. That's your highest-margin window: you have inventory, they don't, and buyers are actively looking.
TrueExtract tracks stock status alongside pricing. Every report flags competitor out-of-stock events so you know exactly when demand windows open - and can act while they're still open.
What a TrueExtract report includes
Every report covers:
- Product-to-product comparison across all tracked competitors
- Above / below / matched price position per SKU
- Category-level analysis - not just individual products
- Stock status and out-of-stock detection
- Flash sale, clearance and promotional tracking
- Business context - a short written summary of what we found and what it means
Why it's free
We're in the research phase of building a price intelligence product. Before we build anything, we want to deeply understand the real problems that real e-commerce teams face - not build based on assumptions.
Running this service lets us learn directly from the brands we work with. In return, you get a genuinely useful intelligence report at no cost. No catch.
If your current approach to competitor pricing involves Excel spreadsheets, manual checks, and a lot of hoping nothing changed while you weren't looking — TrueExtract is worth trying. It costs nothing & just an email.
Ready to see your competitor gaps?
Free report. No signup. Just email us your SKUs and competitors.